Thursday, February 9, 2012

The Top Four Ways To Get Audience Involvement In A Presentation

In the thousands of speeches I've heard very few presenters truly engage and involve the audience.

Remember, even the most disciplined and attentive of audiences will switch off after 20 minutes.

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It never ceases to amaze me how many very consuming people, who are experts in their field, end up being poor presenters.

The Top Four Ways To Get Audience Involvement In A Presentation

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They regularly have a pattern to their speech. A nervous start with an apology, followed by hiding behind the podium, then a new world record for the amount of PowerPoint slides or overheads they can get through in the allocated time and then a mad rush in the last five minutes as they realise they are only half way through their speech!

Sound familiar?

Maybe you've been in this situation many times before as a member of the audience?

Or worse still, been a presenter with this approach?

So how can you involve the audience in new and innovative ways? Here are my Top Four Ways to Get Audience Involvement in a Presentation.

1. Ask A Question.

It is so painfully safe bet yet many presentations fail to integrate this tried and true technique. You can even use this if you are the Mc for an event.

A straightforward request can be a great icebreaker. When planning a speech, work out when and what to ask members of your audience to truly engage and involve them. A good technique is to get the audience to interact with yourself or others by checking their understanding or interpretation of what they've heard so far.

2. Provide An opportunity To Tell Their Story.

Ask audience members to tell their own stories that feature the point you are trying to make. This not only customises your message, but makes it more relevant to the audience. Case studies work especially well in this format. This involves the audience personally with the presentation and has each member reflecting on the speech.

3. Have Fun.

Audiences love fun and entertainment. Break your presentation up with some fun and games where citizen are encouraged to loosen up and play. I find that my audience interaction technique of consuming the audience in some straightforward and not too consuming hammer throw warm up exercises works well even for the most cynical and shy of audiences.

The best response I ever had was a series of keynote presentations in the Philippines on branding where audience members had to get in teams and write, script, yield and then accomplish on stage a 30-second Tv commercial for their newest product.

It always amazes me how creative citizen can be when given permission to compete, have fun and play.

4. Plan The Next Step.

One of the most prosperous ways to engage an audience is to get them to apply new concepts or ideas to their own situation. You can do this by getting them to set some goals or set a straightforward performance plan based on the data you present in your speech.

There are no rules except anyone you do must reinforce the 'essence' of the main message in your speech. This way you can cater for all the kinaesthetic, optical and auditory needs of your audience.

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